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Championship Series | | 4 Dec | Jubilo Iwata | 2 - 1 (ET) | Shimizu S-Pulse |
30 min Masashi Nakayama 98 min Masashi Nakayama | . | 34 min Masaaki Sawanobori |
| 11 Dec | Shimizu S-Pulse | 2 - 1 | Jubilo Iwata |
37 min Masaaki Sawanobori 90 min Fabinho | . | 34min Toshihiro Hattori |
| PK shootout | Jubilo Iwata | 4 - 2 | Shimizu S-Pulse |
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Scoring Leaders |
| 24 | 18 Hwang Sun-Hong | Cerezo Osaka |
| 18 | 11 Shoji Jo | Yokohama Marinos |
| 17 | 10 Marcelo Baron | JEF United Ichihara |
| 13 | 9 Masahiro Fukuda | Urawa Reds |
| 13 | 30 Wagner Lopes | Nagoya Grampus |
| 13 | 10 Tatsuhiko Kubo | Sanfrecce Hiroshima |
| 12 | 15 Yoshikiyo Kuboyama | Shimizu S-Pulse |
| 12 | 8 Hiroaki Morishima | Cerezo Osaka |
| 11 | 8 Alex | Shimizu S-Pulse |
| 11 | 10 Dragan Stojkovic | Nagoya Grampus |
| 11 | 9 Akinori Nishizawa | Cerezo Osaka |
| 10 | 7 Bentinho | Kashiwa Reysol |
| 10 | 23 Takashi Fukunishi | Jubilo Iwata |
| 10 | 18 Kenji Fukuda | Nagoya Grampus |
| 10 | 9 Kim Do-Hoon | Vissel Kobe |
J.League Awards, 1999 |
| MVP | Alex (Alessandro dos Santos) | Shimizu S-Pulse |
| Rookie of the Year | Yuji Nakazawa | Verdy Kawasaki |
| Golden Boot | Hwang Sun-Hong | Cerezo Osaka |
| Coach of the Year | Steve Perryman | Shimizu S-Pulse |
Best Eleven |
| GK | Masanori Sanada | Shimizu S-Pulse |
| DF | Yuji Nakazawa | Verdy Kawasaki |
| Ryuzo Morioka | Shimizu S-Pulse |
| Toshihide Saito | Shimizu S-Pulse |
| MF | Shunsuke Nakamura | Yokohama Marinos |
| Masaaki Sawanobori | Shimizu S-Pulse |
| Teruyoshi Ito | Shimizu S-Pulse |
| Alex (Alessandro dos Santos) | Shimizu S-Pulse |
| Takashi Fukunishi | Jubilo Iwata |
| FW | Dragan Stojkovic | Nagoya Grampus |
| Hwang Sun-Hong | Cerezo Osaka |
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Several factors helped to restore the prosperity and popularity of the J.League. One was the fact that the league championship was closely contested in both the first and second stages. A second benefit came from the emergence of many young players with enough talent to shine on the international stage. Japan's under-23 team went to the finals of the youth championship in Nigeria during the summer, and the Olympic team breezed through the qualifiers in superb style. As a result, attendance figures leveled off after declining steadily since 1994, and the league began to stabilise with a solid core base of fans and teams. By the end of 1999, it seemed clear that the instability created by the Flugels Fiasco in 1998 had been laid to rest, and the league was back on solid ground, though it would be another three years before rising attendances and fan interest banished those bad memories completely.
In 1999, the league championship was contested by two teams from Shizuoka prefecture. Shizuoka has long been considered the birthplace of football in Japan, and both Jubilo Iwata and Shimizu S-Pulse have long traditions of challenging for the title. However, unlike Jubilo, Shimizu S-Pulse had always been a "bridesmaid", finishing as second place team in the division or as the runner up in cup competitions. In 1999, S-Pulse finally managed to win the second stage, after Jubilo won the first stage, setting up a "Suhizuoka Derby" championship series. The struggle could not have been any closer, with both teams capturing 2-1 victories away from home. However, in the end Jubilo Iwata prevailed in a penalty kick shootout.
Promotion and relegation was introduced in 1999, and the two teams relegated were Bellmare Hiratsuka and Urawa Reds -- both of which had been founding members of the J.League. Bellmare was already in serious financial difficulty, and relegation was almost a blessing for them, as it allowed the team to restructure and scale back its operations. The team took a new name, as well -- Shonan Bellmare -- and was forced to look for new sponsors when the former corporate sponsors of the team pulled out. One sponsor was former Bellmare player Hidetoshi Nakata, whose private web site -- "Nakata.net" -- became an official sponsor of his old team.
For Urawa Reds, the demotion was more of a shock. Urawa had always been one of the best-supported and richest teams in the league, but a combination of bad luck, injuries to key personnel and a management crisis at the former corporate sponsor, Mitsubishi Motors, caused them to fall just one goal shy of remaining in the J1. They were relegated on a one-goal goal difference!
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