Juventus cash in on new Sky deal
First Published: Apr 30, 2004
Juventus' players celebrate during a Serie A match at the Delle Alpi stadium in Turin. Juventus have signed a new two-year deal with Sky Italia worth 184.5 million euros.
Italian soccer giants Juventus have signed a new two-year deal with Sky Italia worth 184.5 million euro, the Turin club revealed.
The deal covers domestic and overseas broadcasting rights for Serie A and European Cup matches in 2005/2006 (90 million euros) and 2006/2007 (94.5m euros).
Juventus will also pick up a 5 million euro bonus each season they finish in the top two in Italy.
Sky Italia, owned by Rupert Murdoch's News Corp, already owned rights for the 2004-2005 season.
Milan stock exchange-listed Juventus controlled by IFIL, the Agnelli family holding which also owns car makers Fiat.
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