Re: Sky Perfect TV


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Posted by Matsu on August 17, 2006 at 01:25:58:

In Reply to: Sky Perfect TV posted by Rhys on August 17, 2006 at 00:44:33:

: I'm still not so good at reading Japanese, but it seems that Sky Perfect TV is going to show every J-League game live from 2007-2011. I assume this will be exclusive.
: Can anyone confirm this?

What SkyPerfect have done is purchase the initial broadcasting rights for all J1 matches. Previosly, NHK had held these rights, though as Im sure you realise, NHK never showed all J1 matches. Presumably (and Skapa have made some vague comments to this effect), the rights for individual matches will be resold to the terrestrial networks (NHK and TBS in particular) so that there will continue to be coverage of the matches on terrestrial TV and on NHK's BS network.

But the big impact of this deal will be for people who subscribe to Skapa's football package services. From what the company has indicated, they will be broadcasting ALL J.League matches -- both J1 and J2 -- live, starting in 2007. It appears that they plan to do this in the same way that they currently
carry all J2 matches live. That is to say, two or three matches a day will be carried on the free channels like Skysports 1,2&3, while the remainder will be carried on pay-per-view channels, which are all available to those people who subscribe to the domestic football package.

: And I wonder if it's right, how it will affect kick-off times.

Im sure it wont. There has been no impact on kickoff times or scheduing since they bought the rights to all J2 matches. The point to remember is that only a few matches will be shown on free Skapa channels, while the bulk will be on pay-per-view (and they have some 100 channels available in the pay-per-view range). In particular, when they sell a broadcast on to NHK or TBS it will only be available on pay-per-view channels to Skapa customers.

The big impact will be on the football package subscribers, who will be able to see EVERY match, J1 or J2, live (assuming that they have enough TV sets and a fast finger on the remote). Im sure that this will produce a big surge in subscription customers for Skapa, and probably in pay-per-view revenue as well.


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